A Look At How We Transformed A Tire Shop Website


Gerry was a proud owner of Peterborough Used Tires, a local tire shop in Peterborough. Unfortunately was locked out of his website with his previous web designer, who left him in the dust. Without a password or username, Gerry could not update his website when things changed. And as a result, customers were misinformed about his shop. Luckily, he found us and we started design on his site immediately.

We began by giving him a free demo website. as you can see, his old design needed a lot of improvement.




So what were the problems?

Some of you may be thinking: "well geez Richard, I think this website looks fine!" However, there were quite a few problems, here's the rundown:




1. It was not mobile friendly


Considering over 53% of people looking for things online search it on their phones, this is a pretty big deal. As you can see from the image above. Peterborough Used Tires was not fully vsisible on the phone, a big issue we needed to correct.




2. It needed flash

Most people don't have Flash enabled on their browser. When they see a website that requires Flash, they're more likely to leave then to stay and enable Flash. Read our article on this: How your auto repair shop website is losing you customers it goes into deeper detail why you shouldn't use Flash.




3. The map was small and unresponsive


Peterborough Used Tire had maps on tw pages: service, and contact. These maps were small and didn't tell much about the location. You might as well do a search on Google maps. it was also unresponsive you could not zoom in or out. As you can see, the map was as good as useless.


4. The website was way too messy




Take a look at the header. Even Gerry mentioned it was a little "busy." A potential customer would have difficulty telling text from image in the header, point being, there is way too much going on in the header, and it's hard to read it.


5. It had an outdated aspect ratio


Ever been to a really old website with "bars" on the side? That's the 3:4 aspect ratio in action. Modern websites use the 16:9 aspect ratio. As you can see, Gerry's website, Peterboruogh Used Tire, sported the dreaded 3:4 aspect ratio, giving it an outdated look.

For reference, take this gif for aspect ratio examples:


Aspect ratio examples

We soon had our first meeting. Gerry had a cozy little office in his tire shop, from which we we're discussing his website. His main issue was with his last web designer. Apparently, things we're going great for Gerry until she was sick, and left web design altogether. With no login information or a way to change things, Peterborough Used Tires could not update new information on it's website.


Fast forward 10 years, and Peterborough Used Tires hasn't changed at all, and here we today

We made a promise with Gerry, we would never abandon him, every month we would do any updates or changes he needed on his website for a low $25. We also agreed to leave him an instruction manual to edit his website if we couldn't help him.


Throughout the rest of the meeting, Gerry mentioned the things he wanted and what needed to be changed. he had really liked our demo website, and didn't really have any objections. He just needed the hours and team information on his business changed.


After our second meeting, things were all set. We took a few pictures for his website, and we set up the hosting and SSL secure certificate.


Whatever changes to Gerry's hours or employees, I'll update on his website. So maintenance is very important to us. Gerry, also got a free manual to access his website if he ever heppens to leave us, so he can make crucial changes by himself.


The new website looks like this:



Take a look at it here



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Gerry was a proud owner of Peterborough Used Tires, a local tire shop in Peterborough. Unfortunately was locked out of his website with his previous web designer, who left him in the dust. Without a password or username, Gerry could not update his website when things changed. And as a result, customers were misinformed about his shop. Luckily, he found us and we started design on his site immediately. We began by... Read More