Hello, I’m a

Brand
Builder

Bold ideas, quietly executed.

I turn rough ideas into brands people remember, trust and talk about.

#01Naming & Voice
#02Visual Identity
#03Packaging Systems
#04Art Direction

Brands that trusted the process

Northkite
Pixelmoss
Lumeo
Brightfold
Orbitry
Halcyon
Northkite
Pixelmoss
Lumeo
Brightfold
Orbitry
Halcyon

Behind the designs

Design that works quietly in the background

I’m a brand designer focused on clear, memorable identities that help small teams look as good as they are.

Let’s make something worth keeping

Get in touch

Sneaker campaign photographed on mustard

Selected work

Identities built to be remembered

I partner with founders and small teams to shape visual identities that feel considered, flexible and unmistakably theirs.

Obsidian Audio

A sound brand for a headphone studio: a matte black mark, a copper accent and a launch kit that looks as good as it sounds.

View project

Ember & Thread

Naming, voice and packaging for a small outerwear label that wanted to feel like a well-worn favourite from day one.

View project

Golden Hour Botanicals

A warm, editorial identity for a plant-based skincare range, from the label system to the unboxing card.

View project

Intentional. Collaborative. Built to last.

How I approach every project

Four principles that keep the work honest, from the first call to the final file.

Strategy first

Every design decision is rooted in a clear brand strategy. No guesswork, no decoration for its own sake.

Design that resonates

Visuals that connect emotionally and still communicate clearly.

Systems that scale

Flexible rules and reusable parts, so the brand holds up in every new place it appears.

Consistency everywhere

From a business card to a billboard, the identity keeps its voice.

Services

What we can build together

From first idea to final file, I offer focused services that help a brand grow with clarity and impact.

Let’s build something meaningful

Get in touch

Your brand, visually defined.

Brand identity

Logos, typography, colour systems and the rules that hold them together.

Clarity behind the visuals.

Brand strategy

Positioning, messaging and creative direction aligned with your goals.

Ongoing expert guidance.

Creative direction

Design support, art direction and guidance for your brand team.

Start a project

Let’s give your brand a pulse

Ready to make something worth looking at? Whether you are starting fresh or evolving what you have, I’d love to help.

Say hello

How it works

A simple process, step by step

From the first conversation to the final assets, every step is clear, collaborative and on a schedule you can plan around.

Discovery

Understanding your vision, audience and goals.

Strategy

Defining your positioning and the story to tell.

Design

Building the identity system and its touchpoints.

Delivery

Handing over files, guidelines and a launch plan.

Support

Staying close as the brand meets the real world.

More work

Curious what else is in the studio?

Explore more identities, packaging and digital work from the extended portfolio.

See all projects

Sneaker in studio light — #01Strategy & Planning

Black running shoe on white — #02Design & Development

Perfume bottle on blue — #03Launch & Growth

White bottle on a shelf — #04Ongoing Support

Knitwear on a hanger — #05Naming & Voice

Orange jacket on a hanger — #07Identity Systems

Sneaker on a mustard backdrop — #08Motion & Social

Principles

What guides the work

My mission, vision and values sit at the core of every project, guiding how I think, create and collaborate to build brands that matter.

Mission

To help brands express their unique voice with clarity and beauty.

Vision

A world where thoughtful design drives meaningful connections.

Values

Simplicity, empathy, creativity and strategic thinking.

Design philosophy

Good design solves problems and tells stories that stick.

About me

Designer. Strategist. Collaborator.

Where clarity meets craft, one brand at a time.

I’m Ines Moreau, an independent brand designer with fifteen years of experience helping start-ups, creatives and growing businesses build identities that feel like them. My background spans design, marketing, art direction and brand strategy.

I bring a balance of strategy and style to every project. Whether it’s your first brand or a full refresh, I’m here to guide you every step of the way.