Strategy that survives Monday morning.

We help leadership teams decide what to fund, what to stop and how to know it worked.

Book a session
A leadership team working through a plan around a meeting table

Services

Four problems we are hired to solve.

3betsfunded instead of eleven

We size every market you could enter, kill the ones that cannot pay back inside three years and put real money behind the rest.

  • Market map with sized pools
  • Board-ready investment case
  • Twelve-month sequencing plan
6 to 10 weeks

40%fasterdecisions, measured in days

Clear decision rights, fewer committees and a cadence that lets managers act without waiting for the next steering meeting.

  • Decision rights matrix
  • Leadership cadence redesign
  • Role and span review
8 to 12 weeks

+4.2ptsgross margin in two quarters

We rebuild price architecture from willingness to pay, not cost plus, and train the sales team to hold the line.

  • Willingness-to-pay research
  • New price and discount rules
  • Sales enablement kit
6 to 8 weeks

9 of 10initiativesdelivered on schedule

A small office that tracks value, not activity, escalates early and hands the discipline to your team before we leave.

  • Value tracking system
  • Weekly delivery reviews
  • Handover to an internal lead
3 to 6 months

Three ways to work with us.

Fixed scope, fixed fee, senior people on every one. The bars show how long each engagement usually runs.

Diagnostic

For a leadership team that needs a clear answer on one question.

3 weeks
  • Two senior partners
  • 25 leadership interviews
  • One decision memo

Strategy sprintMost chosen

For a company choosing where to grow and what to stop.

10 weeks
  • Full team of five
  • Market and customer research
  • Board workshop and plan

Embedded partner

For a transformation that has to land, not just be announced.

6 months
  • Partner on site weekly
  • Transformation office
  • Quarterly board reporting
€48k monthlyTalk about a retainer

Measured in the P&L, not in slides.

Glass office towers seen from street level
Varda LogisticsFreight and logistics

€62m

Run-rate savings in year one

Network redesign across 14 depots, agreed with the works council and delivered two months early.

Open-plan office with people at long desks
Northmere HealthHealthcare

31%

Shorter time to first appointment

A new triage model for 40 clinics, piloted in six weeks.

Brightwell FoodsConsumer goods

+5 pts

Gross margin after repricing

Price architecture rebuilt across 1,900 products without losing a key account.

How an engagement runs.

  1. Listen

    Two weeks of interviews, data requests and site visits before we form a single view.

  2. Frame

    We agree the one question that matters and how we will know it has been answered.

  3. Test

    Every option is priced, modelled and pressure-tested with the people who will run it.

  4. Hand over

    Your team owns the plan, the numbers and the cadence on the day we leave.

Portrait of Liesbeth Maas
“They told us which three things to stop in the first fortnight. That alone paid for the whole engagement.”
Liesbeth MaasChief Executive, Varda Logistics

Pick a time. Bring the hard question.

A first session costs nothing and commits you to nothing.

  • 45 minutes with a partner, not a salesperson
  • An honest view on whether we are the right fit
  • A one-page summary in your inbox the next day
Portrait of Joris Halden

Joris HaldenManaging partner, hosts most first sessions

Day
Time (CET)
Format

Your sessionTuesday 13 October, 10:00, video call

Request sent. We confirm by email within one working day.