A dashboard people actually open
Rebuilding the daily-use screens around the three numbers that matter.
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Five projects, one growing stack
Click a tab, drag the stack or use the arrows — every project is one click away.
A mark that survives a favicon
Identity system tested at 16 pixels before it was tested at billboard size.
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Long-form that keeps you scrolling
A reading layout tuned line by line against real drop-off data.
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Checkout with nothing left to cut
Every remaining field earns its place; everything else got removed.
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Onboarding without the tour
Teaching the product by letting people use it a step at a time.
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