Ferro
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We started by fixing our neighbours’ bikes.

Ferro builds steel bicycles by hand and repairs every one for life. This is how two friends got here.

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A Ferro steel bicycle with a leather saddle against a dark wall
The first Ferro bike parked against a painted wall
Bike number one, still ridden every day.

Our story

Eleven years, one long bench.

From a borrowed repair stand to a workshop of forty-two. Most of it happened by accident.

  1. A blue fixed-gear bicycle leaning on a white brick wall
    2014

    A garage and a borrowed stand

    Noor and Emil start fixing neighbours’ bikes on Saturdays. Payment is mostly coffee.

  2. Sparks flying as a frame joint is welded
    2016

    The first steel frame

    Emil learns to braze. Forty frames sell before the website works properly.

  3. Technical drawings of a bicycle frame on a workbench
    2018

    A real workshop

    An old print hall becomes home. Six people, one long bench, drawings pinned everywhere.

  4. A mechanic checking a steel tube under a work lamp
    2021

    Repair for life

    Every Ferro gets free workshop repairs for as long as it is ridden. Sales double.

  5. Two riders on steel bikes along a coastal road
    2025

    Forty-two people, same bench

    Twelve thousand bikes on the road and still one bench where every frame is signed.

We build bikes A loaded touring bike at sunset that outlast trends, repair them A dark steel road bike for as long as you ride, and pay the people who make them Handlebars on an evening ride like the craft matters.

Painted on the workshop wall in 2016. Still there.

Four rules we hire, build and say no by.

Steel, not trends

We only build what we would still ride in twenty years.

Every frame is steel, brazed by hand and designed to be repaired. When a new standard appears, we wait until it proves it lasts.

In practice: our 2016 frame geometry is still in the catalogue.

A frame joint being brazed

Fix it first

Repair is a product, not an afterthought.

Any Ferro, any age, gets free workshop time. We keep spares for every model we have made, and we publish the manuals.

In practice: 3,180 repairs last year, 94 of them on bikes older than eight years.

A mechanic inspecting a steel tube

Sign your work

Whoever builds a frame puts their name on it.

Each frame carries the builder’s signature under the paint. It is the fastest quality control we have ever found.

Frame drawings on a workbench

Pay like it matters

Makers earn what designers earn.

One salary band for the workshop and the office, published internally. Nobody has to leave the bench to get a raise.

In practice: we publish our pay bands to every candidate before the first interview.

The people

The people behind every frame.

  • Portrait of Noor Haddad

    Noor Haddad

    Co-founder, CEOBefore Ferro: urban planner

  • Portrait of Emil Vasko

    Emil Vasko

    Co-founder, head of makingBefore Ferro: bike courier

  • Portrait of Aiko Brandt

    Aiko Brandt

    Frame builderBefore Ferro: jewellery maker

  • Portrait of Tomasz Wrona

    Tomasz Wrona

    Workshop leadBefore Ferro: ship mechanic

  • Portrait of Grace Okafor

    Grace Okafor

    Head of customersBefore Ferro: hotel concierge

  • Portrait of Rafael Soto

    Rafael Soto

    Product designerBefore Ferro: furniture design

“The rare bike company that seems more excited about your tenth year of riding than your first.”
Hannah Pryce, Cyclist WeeklyRead the story
“Forty-two people, one bench, and a repair promise that makes the rest of the industry look careless.”
Jonas Ekberg, MonocleRead the story
“Ferro turned a Leith garage into the most quietly ambitious workshop in the country.”
Fiona Mair, The ScotsmanRead the story

Come build the next eleven years.

We hire slowly and keep people for a long time. Three seats are open right now.

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