Behind the build

A story told four cards at a time

Drag the front card, or use the arrows, to move through the deck.

The idea on a napkin

Chapter one

The idea on a napkin

Every product we ship starts the same way: a rough sketch, a bad name and way too much coffee.

Turning notes into a plan

Chapter two

Turning notes into a plan

The team pulls the sketch apart, argues about scope for a day, and comes out with something buildable.

Building in the open

Chapter three

Building in the open

Weekly demos keep everyone honest. If a feature cannot be shown, it is not done yet.

Handing it over to you

Chapter four

Handing it over to you

Launch day is the quiet one — the real story starts once people get their hands on it.