Split product hero built as a plain, fully editable Etch tree: section > container > two-column row (copy: pill badge, h1, lede, dual CTAs, star-rating trust line) and a visual column (framed product photo with a soft glow, a floating 'free shipping' chip and a floating discount badge). Stacks to one column under 56em with the visual first on phones. AA contrast, :focus-visible rings.