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Nothing is hard-coded. Every pattern follows your brand, not ours.
Every client wanted something unique. Every project started with the same hero, the same pricing table and the same footer, rebuilt by hand. So we stopped rebuilding and started a system.
January 2026
It started with a folder.
We are early adopters of EtchWP, and in January 2026 we began building patterns for it for our own client work: a hero, then a pricing table, then a footer. Each one built properly, on ACSS tokens, with a real structure and nothing hard-coded. Before long, the folder was getting hard to ignore.
The system
We called it Etchit.
Around the patterns we built a design system and gave it a name: Etchit. It was meant to become an application of its own. Then we said the name out loud. Etch it. Now say it faster. Turns out nobody wants to buy something that sounds like that, and nobody wants to say it in a client meeting. The name went in the bin. The system stayed. Lol, the name played reverse creativity on us. Ah, and do not try to register that domain name, it has been taken since 1997 (thanks, Paul).
Tens of patterns
Made by hand first, then by rules.
The first patterns were made one at a time, by hand, tens of them. Then we added automation and a strict set of rules every pattern has to pass before it ships: tokens instead of hard-coded values, responsive from phone to desktop, accessible by default. Same standard, far more speed.
A detour
Then NibWP happened.
Along the way we built NibWP, and it took over. Etchedy went on hold while NibWP got our full attention. The patterns did not go anywhere. They just waited.
September 2026
We came back for it.
In September we decided it was time to release Etchedy: a plugin for EtchWP that works right inside the editor, built with agency needs and requirements in mind. Patterns you can drop in, tokens that follow your brand, and a library that keeps growing every week.
As early adopters of EtchWP, we owe you a thank you, Kevin Geary. EtchWP is a masterpiece, and ACSS is the solid CSS framework underneath everything we build. Together they gave us back the feeling we lost somewhere in the last decade: the pure joy of making things for the web.