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Import, steps 5 and 6: data and design

3 min read, updated Oct 19, 2026

Step 5: Data

Websites that store their own content, such as projects or tours, bring custom post types, taxonomies and fields. The Data step decides where they go. A website without them skips straight to Design.

The Data step of the Import Site window
Step 5: Data
  1. The custom field plugins found on your site.
  2. Install and activate a field plugin from the window.
  3. Plugins Etch can read, but that the import does not create fields in.
  4. Where the new fields are created.
  • Create the fields in Etch’s built-in custom fields (nothing to install) or in Advanced Custom Fields / Secure Custom Fields.
  • Field mapping. Check how each field of the website maps to a field on your site. Dynamic tags in templates and loops follow the mapping.
  • Post types and taxonomies are created for you. Existing ones with the same name are reused, never replaced.
  • Etch also reads Meta Box and JetEngine data, so those plugins are shown when you have them.

Step 6: Design

The design runs on Automatic.css. Choose one of two ways:

The Design step of the Import Site window
Step 6: Design
  1. Apply a brand kit and tokens, or keep your Automatic.css settings.
  2. Search the kits by mood or font.
  3. The kit recommended for this website, selected.
  4. Tokens: fine-tune colours, type, spacing and shape.
  • Apply a brand kit and tokens. Pick the recommended kit, any other kit, or No brand kit to start from your current settings. Then fine-tune the tokens. Changing the kit resets them; only the values you edit are saved on top of the kit. You can undo it later.
  • Keep my Automatic.css settings. Only the website’s own styles are added, and it adapts to your tokens.

More about kits in Brand kits: what a kit sets.

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